Meet our Brands: GUBI

Meet our first Scandinavian design highlight of the summer: GUBI. Founded in 1967, GUBI is a design house known for designing and developing a daring and elegant collection of furniture, lighting, and interior design pieces. Current owner, Jacob Gubi, has led the design house to its current position in the global design scene. 

Human Centered
One of GUBI’s well-known female designers was Greta Grossman. Grossman, highlighted in our A Summer of Scandinavian Design blog post, shook up the male dominated Scandinavian design world. She is best known for the Grashoppa lamp, a timeless and iconic lighting design. Grossman designed the Grashoppa lamp collection with a backward diagonal slant that looks very similar to a grasshopper clinging to a blade of grass. The Grashoppa lamp is available in a variety of colors, as well as a tabletop version for your desk or bedside.


“Both Grossman and Kindt-Larsen succeeded in fusing Scandinavian origins with modernist philosophy and a very human-centered approach. Their projects helped to define the values of modern design which influence the world of design to this day.” - STINE GAM - GAMFRATESI

Sitting in the Clouds
Another iconic GUBI design is the Pacha lounge chair. GUBI’s modular Pacha Collection, designed by Pierre Paulin, creates an environment described to feel like sitting amongst the clouds. The Pacha Collection is a playful take on Scandinavian seating. The modules of the Pacha Collection can be pieced together to create a sofa or used individually to create a personal hygge oasis.  The Pacha lounge chair and 3-seater couch are available for your enjoyment and viewing in our Vail showroom.

Inspired by Nature
When it comes to seating you might want a more structured design depending on the purpose and type of moment desired. For example, the Pacha collection encourages lounging and relaxation, whereas the Beetle dining chair is a comfortable yet structured seat that encourages conversation and connection over a meal. Inspired by nature, the Beetle collection pulls inspiration from the beetle insect. Each part of a beetle’s body serves a purpose, just as each element of the Beetle chair has a function. 

“The perfection, honesty and harmony found in nature can suggest technical resolutions and aesthetic forms. By mimicking the finer details of nature with form, function, proportion or pattern, we can re-create biophilic human connections and healthy responses to the natural environment.” - GAMFRATESI

The Beetle collection allows you to customize the seating that best compliments your space. There are cozy, neutral upholstery colors, as well as warm and moody upholstery to add a pop of color. Visit our showroom to work with one of our interior stylists to view upholstery options and try our seating for yourself. 

At Hygge Life, we curate timeless furniture, lighting, and thoughtful decor, to encourage meaningful moments and the everyday enjoyment of your home. Our latest container from Europe has arrived, just in-time for your summer trips to Vail. We unpacked new pieces from our favorite designers, including home decor, alabaster, leather accessories, lounge chairs, and much more. We look forward to hosting you in our Vail showroom this summer from 10-5pm. 


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