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How did Hygge Life come to be? It all started in a big blue camper called the Hygge Bus... well, actually it all started in Vail, Colorado.

Koen and I met and fell in love in this charming ski town and a year later we moved our lives to Amsterdam, Koen's hometown. The Dutch use the word, gezellig, for which there is no direct English translation and is used to describe the coziness and comfort of an ambience, a person or a moment. Very similar to the Danish hygge. Life in the Netherlands was my first encounter with the Northern European way of slowing down, being present and genuinely enjoying every day moments. As you walk the narrow streets of Holland, the brown cafes are dimly lit, the decor is charming yet down to earth and the people are real. I was hooked.

In 2013, I traveled to Copenhagen with a dear friend in search of Danish design and inspiration. There were candles everywhere - in windows, cafes and on every table; nooks with comfy pillows, timeless chairs, plenty of good food and wine and happy people. This is where I found hygge. First I felt hygge without knowing that the word existed and then I discovered the word hygge, which sent sparks flying. It was as if I had found my life match, thus Hygge Life began.  

Hygge Life - Alexandra & Koen

I became obsessed with hygge spaces and the moments & good feelings these spaces provide for people. In Denmark, something as simple as a coffee or tea mug can make you smile. Things are made and spaces are designed thoughtfully yet simply and with hygge in mind. 

In the summer of 2014, Koen & I bought an old 1971 Opel Blitz camper van, painted it blue, put our Hygge Life logo on the side and travelled Europe. We brought along a traditional poffertjes (Dutch mini pancake) cast-iron grill and made our way through France, Spain and Switzerland, selling poffertjes, Turkish textiles and other treats. This was our first Hygge Life venture. We were seeking & creating hygge with pancakes, textiles and our happy blue bus. 

Since then, Hygge Life has evolved into an online and brick & mortar shop with a collection of European home décor inspired by hygge moments. We continuously search for and curate a collection of home décor items from artisans nearby and abroad that we hope will inspire people to adopt the Danish way of living well: the hygge life. 



 As featured in: 


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